J’ai recently makes Sébastien' s acquaintance Coste, author of the blog SebastienCoste.com On the theme of the motivation. And one of the things that attracted my attention, c’est the popularity of his page Facebook: Your histories, your successes, your quotations, your ideas to motivate us!!!.

N’étant not very clever in the domain of marketing Facebook, I asked him counsel. And of wire in aiguille, we decided to meet by skype in order to realize an interview for that Sébastien unveils its strategies here on C’éclair.

To note as as Sébastien is l’auteur d’un programs personal development: Principles to succeed Containing its better counsels to obtain l’attitude winning to succeed.

Here the podcast of the interview of Sébastien:

Rescript text of the interview:

Argancel : Hello to all, here Argancel of C’éclair. Welcome for this new interview. Aujourd’hui I am in communication skype with a fame of Facebook, it s’agit of Sébastien Coste of the blog SebastienCoste.com Who publishes every day a recurrent entitled item "The motivation of the day". Therefore hello Sébastien!

Sébastien Coste : Hello Alexander!

Argancel : On time where one speaks you approach the 10 000 fans and they certainly will be attained when this interview will appear.

Sébastien Coste : Yes this is well that.

Argancel : You started up your page in June 2009, this is well that?

Sébastien Coste : Yes this is well that in June 2009.

Argancel : 10 000 fans this is a number rather unbelievable. Me for example on my page THIS FLASH I have just attained scarcely 300 fans after 6 months. Suddenly one has any craving to know your small secrets. Then I will ask you some questions for the blow.

Sébastien Coste : With pleasure. Ca will please me to help a maximum of people to attain the same thing on their page.

Argancel : Completely. Then first of all I would like which knowledges were your beginnings, which motivated you to create your page.

Sébastien Coste : In fact I am a big one fascinated of personal development. I created that the first time that I came to Montreal. I was doing a training with Patrick Leroux. For those that know this is a professional lecturer in motivation here to Canada. Ca a lot had inspired me and as that by chance I was said that I will create a page fan. Ca was called the pages fan at that very moment. And now that is called the pages "I like". Therefore the people are in love with the pages apparently

I had no strategy, besides if one looks at the title of my page, it is very bad because it is a lot too long one. Even me I arrive not to keep it when one wonders me the name of my page: Your histories, your successes, your quotations, your ideas to motivate us. You see this is a not very long. With the time I took the habit to see what was done on of other pages. And ideal, this is really to have a catchy title but enough runs as when one chosen a slogan for the subtitle of a blog.

How did I begin? Well as I have it for you says I did not have really strategy, I was just fascinated by what I wanted to communicate. I wanted just to help the people without nothing really to await in return. Then I realized that there was nonetheless a small request.

To the basis I created the page and I simply divided it. I had maybe at that very moment 200 friends on my private account facebook. I divided it not only with everyone but what's more of that I selected the people that divided the same ideas than me, that already liked the personal development. And them had also friends that liked that. When you go on a page facebook, you can click on a small onglet that is to recommend to friends. Then I asked them to please me if they wanted well to recommend it to their friends that very much liked the personal development. Therefore in a small months I had about one hundred people on my page. I already was happy great at that very moment, because I thought not at all that that was going to take, to the basis I did that just for the pleasure.

Here it is as that that that started up.

Argancel : One goes counts on your page that you post every day, and even several times a day. How do you to generate the content of your page facebook? I imagine that you must have your small habits to create your content.

Sébastien Coste : Now yes. At first I posted not everyday. This became a habit when I had a little more than thousand people. I myself there attacked a little more seriously.

How do I proceed? In fact me I do that in the form of a quotations. Now each must show a little creativity, try to find something that interests the reader and gives value. Really not to try to publish advertising, because in fact the people on facebook are not in the state of mind to buy. They are just there to amuse itself and read new content. Besides there are a lot of people that pass hours and hours on facebook.

Your question, it was of knowledge how I organized myself to create my quotation?

Argancel : Yes that is to say how you do to have your ideas.

Sébastien Coste : In fact to the basis I took a lot of quotations pounds that I read, then I put the name of the author. Ca began as that when I began writing quotations a little everyday. Then I passed to a following step: I resumed quotations of book but I tried to change them otherwise to say that it was a little more of me, but it was not again really me. And then there that already does some months that I create my own quotations, that I inspire myself real fact that I had in the day, or the day before, or something that I read on facebook that inspires me. Then I do it directly, sometimes that can take me five minutes, if I am inspired and that that flows directly. Sometimes that takes me thirty minutes to do it.

It is a discipline that I imposed almost everyday. There has sometimes a day or two that I jump but this is rather rare. It is important really to try to post something everyday if one wants to let a page be productive facebook.

Argancel : In fact this is a long-term work one can say.

Sébastien Coste : Yes it is sure that that was not as that as early as the beginning. Ca took me a lot of times for some to arrive there. Then there had some things that I learned on the pile. I did not learn anything in the books since facebook changes so quickly that it is necessary really to look at everyday what it happens again.

Argancel : Yes exactly at first when one knows not very well facebook, how one forms oneself? Did you read books, did you take example on of other personalities of facebook, of other pages?

Sébastien Coste : Yes this is that as I said I have not all bed pounds on Facebook. There has a period where I was a lot on Facebook. Being given that I was at Montreal, it was a means of communication with Belgium enough practices dividing photos and to speak with my friends of Belgium.

Then it is that when I created my page I began looking at a little what was done on the other pages to try to let a page be productive. Then I realized that the pages that had really a lot of people, is it was pages with titles a not very funny ones but that work very well. This is a not very feeble but kinds of pages as kisses in the neck. It is crazy but they have 500 000 fans on their page. Good this is maybe not fans of quality.

Argancel : It is huge

Sébastien Coste : Yes this is really huge. Next to that I tried to find pages that had really a certain notoriety and credibility in what they did. And it is there that I learned that they posted something everyday, which I did not to the basis. And then they post commentaries, quotations, or items, but always very interesting, pertinent, for that the people can come to comment on. What's more of that they put also videos. And it is by these videos that there are a lot of traffic that is done.

Argancel : Ah yes exactly when there is a video that is published, it is possible to become fan apparently?

Sébastien Coste : Yes this is that, it is necessary to watch out if you publish a video. This is not a video Youtube of which you publish a link. This is really to import a video in your page fan.

Then it is necessary to watch out, even me I imported for example extracts of films that are inspiring. Ca works very very well. On the other hand the risk it is that Facebook can close your page of the day to the next day while doing that.

Argancel : Then yes as Facebook can close a page of the day to the next day, one would benefit by to recover a maximum of fans when one has a blog. You can say us which are the synergies that you do between your blog and your account facebook?

Sébastien Coste : Ok. My blog is really all new one. I created it since some months. One can therefore to say that I am "inexperienced" at the level of the blog. I am expert on my page facebook, but I had only my page facebook when I began.

Since that I have my blog, I created something for that every time that I publish on my blog, necessarily that arrives on my page facebook. What I do is I publish first on my blog. After I resume the link of the item of the blog. When you goes on your page fan, have you an onglet "link". There you click on the onglet "link", you come to copy the link of your item. Then there it will put himself, but it is important to add text what's more. If this is an item it is necessary at least to add the beginning of the item. Because it will appear in boldface print. While if you put just the link, according to the statistics that I looked at, there has a lot of people that will pass above, that will not go to see it because that will be more discreet.

Then it is important if possible to put a picture with that. When you put a link you will see there has several pictures that you can choose page of your blog. It is important for to have a visual one that attracts a little more. When you will post on facebook that will arrive in the current wire of all your fans. More that will be visible and there will more have risk than the people linger over and than they read this than you wrote. Ideal it is that they click for is to arrive on your page facebook, is what I did is when they click they arrive directly on my blog. And there I try a maximum to capture their address email.

Argancel : Agreed. These fans that you have on your page facebook. How you will look for people that are interested by your subject. Finally how are you going to the fishing to the fans?

Sébastien Coste : To the fishing to the fans? lol. there has several techniques, I do not know if they are personal or if everyone use them. I passed a lot of hours on facebook. And finalemement I found several solutions.

Then there in has a, this is my favorite one, because this is the cleanest. It is a little as a blog: this is to try to secure itself friendship with the administrator of another page that does noticeably the same thing that which one does. Then this is to exchange uniformly with him, to try of him to bring value, to have a good creativity. Then of there to try of him to propose to write items for him. Therefore me I did not do it a lot of times. But I did it 3-4 times. Besides there I have again an item that will be published this week on a similar page to mine. It is someone that has a lot of credibilities also in this as it does, and usually I try to associate me with people as that. There it is a technique that I like a lot, it is not to publish a quotation but an item, something that has really value. Then at the end of the item, as when one does an exchange on a blog, usually they put a link towards your site or towards your page facebook. Ca this is to be decided with the administrator of the page a little before.

Ca this is a solution. Another that I use uniformly now, it is to find once more similar pages to the one that one does. It is necessary to know that on a lot of pages fan one does not know that is the administrator. It is difficult to come into contact with him. Therefore there what I do, if is a page that has a lot of credibilities, that rejoins what me I do, I will comment on in the quotations and I position myself really as expert to show that I do the difference in comparison with all the others commentaries. And usually you can click on the small button "I like". Ideal this is to try to be in the first, there one has some again a lot more. Usually I have between 6 and 25 people that like the commentary that I put. Then after my commentary, really professional and that gives value what's more to the item or to the quotation that was put, I puts just a small link, is towards my blog, is towards my page fan.

Therefore that it is a solution, then there in has another, this is a small headache indeed, but that works very well. On the other hand it brings back a lot less than quality people that the two other solutions that I have just proposed since the two other solutions really are very targeted but they go to bring back some little by little. On the other hand the solution here can bring back hundreds of fans in some hours. I do not know if want you it to know?

Argancel : Ah yes of course. Go go there explains we

Sébastien Coste : In fact this a little is complicated therefore I will follow on my computer. Ideal this is to try to find a page fan but where one not sees the administrator. It is a page that will have a lot a lot of people, as I said it at first, titles of the kind "Kisses in the neck", it is pages that work great well. And what there is of strange one is that that works well just with a title because they never publish nothing over. They go just to put: "Great! One arrived to 10 000 fans!". Then "Cool! One is at 50 000!". And you you see that, and you are said "Wahou! How it does?". Have you pages to 500 000 / 800 000 people as that, it is crazy. Me I wanted to try to find how to succeed coming into contact with the administrators, and I found a solution! Because normally you see not that is the administrator.

Argancel : Yes exactly!

Sébastien Coste : I tried to find pages nonetheless a not very similar ones to what I do for not to have that of the loss. At last loss, one agrees, the people are not loss . For example here I had prepared an example page: Me also I want a love history as in the films lol. You see a little the kind of page that that can be. Therefore I arrive on that page then once you are on the page – the people that listen us there can go also. Then you remain on the left. You descend and you will see, there has the number of fans: 88 000 people. You descend, there has the photos, then in under there will be the links. Then there marked 3 on 101 links. You click on 101 links. Then there you see that there has a lot of links that post themselves. There has people that come to put their links on the page.

On the other hand it is something that I dissuade you to do. There has a lot of people that come to put their just links to do the advertising on a page. But this is a little forced advertising. And then me personally someone that comes to do that on my page, I eliminate it and then it will more be able to come on my page since I will click on "to signal".

Then therefore there you see are yourself on my page that I say with the links. And then it is necessary to try to find someone that came to put an advertising for his page. Then you see that there it is marked for example if one looks at on the first page, there has Mohamed Ivac that put "love usually" and it has 2565 people that like his page. And there one sees that is the administrator since there this is Mohamed Ivac. On the other hand if you will see on his page, you will know not to see that is the administrator. Therefore this is a solution to find the administrator.

Then for example there if one descends, if one goes on the fourth page, there has Françoise Lisomise that put a commentary for his page "Come to laugh with us". Therefore that it is nonetheless a page that could interest me. "Come to laugh with us", is positive one, it is something that could be well. Therefore what will I do? I see that she has 27 000 people on his page, this is nonetheless well. There has pages again with a lot more, but there this I found as example. Therefore that asks time, a lot of research nonetheless, sometimes hours of research to find good similar pages to ours.

Then there what one will do, being given that one knows that is the organizer is that one will contact it. One will try of him to send a message. Therefore there one has access to his page, one can send him a message directly in private message. Therefore there what it is necessary to do is especially not to arrive as a barbarian and to say "Eh I very much would like that you publish my page on your page". This is almost that but it is necessary to coat it, and to show good communication. For those that read the book How to be done of the friends and influence the others Of Dale Carnegie, I know not if you read it?

Argancel : Yes Dale Carnegie. I did not read it, but in any case I heard some to speak.

Sébastien Coste : This is that therefore there has of the good great communication methods. And then there has people that could say that this is manipulation. Yes this is manipulation, but it is necessary to use it positively. Me usually I use it, and there in what there is here, to Françoise, I will send him the message "good day! One knows each other not but I saw one of your links through – the page where I was over – therefore I saw that you were the administrator of the page Come to laugh with us. In any case really congratulations, 27 000 people! Me I have also a page fan and I have really evil". Therefore at first this I did. I had not a lot of people. And then "nevertheless I publish everyday and you I see that you have a great page". I try of him to do a small beautiful message to compliment it, all that. But without him to ask in the first message to divide my link.

Then if she replies, now they reply not all, this is as in the sale, there has a lot of refusals. It is necessary to persevere, some to do several. And if she replies, one tries to establish a mini relation. And then one does not go s'éterniser itself 10 not years more, it is necessary in to come to the fact nonetheless then to ask kindly if she wants well to give us a small blow of hand to see if she wants well to post our page on his page. Evidemment if one posts it ourselves, already it is attacking and I find that that is not done to post it on his wall. But what's more of that it is not very profitable because there has than the people that will go on his page that will see it.

On the other hand if she posts it, that will go in the current events of the 27 000 fans. And there she has some that 27 000. But if you fall on someone that some has 800 000, imagines how much that can retrieve you people.

Argancel : it is huge!

Sébastien Coste : Ca can be huge. Me I already did between 100 and 200 fans what's more in some hours nothing than with someone that had posted a single time on his page.

Therefore that it is really THE thing that did that I let my page climb even to between 1 000 and 2 000. I was to look for more or less 1 000 people as that. And then from 2 000 people, I would say that that begins becoming exponential. And then just while publishing on your page, that climbs all alone. There I have more or less 500 people by months what's more, without too nothing to do, at last I puts just my quotation everyday. And then there I puts practically more video, I put some a lot more before.

The videos brought me a lot of traffic also. Here the some things that I would say to reply to your question.

Argancel : Yes completely, this are very good counsels. Then most of the blogueurs, of which me I do left, maintain not a lot their page Facebook because they a little too are distracted by all that proposes Facebook: the notifications, and all the invitations, etc. Therefore me I want to ask you: How you do to concentrate you on what you must do, which is your work method, your small habits on Facebook?

Sébastien Coste : Fairly, to concentrate me just on my work when I am on Facebook, this is not evident. Because I do a little the two at the same time I will say you. It is interesting for me for example to look at a little everyday in the wire of the current events. It is sure that there has things that serve to nothing, there has people that post really of the all is imports what. There has people that had a head ache, then they will put it, 5 minutes after they are hungry, they will put it. All that I read really in diagonal in my current wire.

And then it is sure that there has sometimes, I fall on a humorous video, I will look at it, therefore that takes me in my work time. Now, so there has more disciplined people that arrive to not to do it, is well or this is not well. Ca depends on the choice of the person. Me I take the time to look at them because at the same time that relaxes a little, a small video of time in time.

But I look at nonetheless in the wire of my current events because I rediscover often interesting things inside on which ones, is that will inspire me for my quotation, is videos that will be able to serve me also, that I will put on my page. Is new contacts with that I could enter in link with them. Or things as that.

Ca this is for the current wire, how I use it. Now to reply a little more technically in comparison with my private page, well already I try to have my instantaneous closed discussions when I am in method work.

And then I do not know if you know but you can create lists of friends in your contacts.

Argancel : Ah yes? Not I am not really to the current. I am again a novice on Facebook.

Sébastien Coste : Ok, in fact at first, from the moment where I have says that it was me that was on the page, there has people that began wanting to add me on my private account. And then at first that bothered me. Ca disturbed me a little because I had private things on my page.

Then I am myself more and more familiarized with Facebook, and what there is of is well you can hide all that you want, and you can do all that you want. For example when I create an album photo. At last not to the basis it is necessary to create lists of friends. When you click on "friends" there has average to create you lists. Me for example I have a private list and a professional list.

In my private one I have a little less than 200 contacts. And today I have 831 friends on my private account, which wants to say that there in has more or less 500 than I do not know. And these 500 there come all of my page Facebook. These 500 there I the all put in my professional list. It is important to accept them because, of 1, those that will do themselves to refuse there in has maybe a lot that risk poorly to take it. Usually, those that will want to add you, is those that the are more fascinated by this than you do. Therefore that wants to say that that could become your better customers. This is once more to maintain a good relation with them.

On the other hand I never open the instantaneous discussion because otherwise I myself some go out more. But if they sent me a message I there will reply. If they put a message on my wall, I there will reply also, briefly. I will try of not to do in the details for not that they put other question. But I accept them.

I have therefore mixed my private Facebook with the professional because I there found an interest. At the same time when you want to send a message deprived some. There for example I have 500 people to that I can send messages deprived some and this is professional messages for them. One cannot do it with a page Fan. You cannot send a targeted message that lands in their private messages. Therefore it is interesting also to have them deprived some, good that also this is a personal choice question.

I wanted also to specify as at first, I did not post myself on my page. Besides if one goes on my page Fan – the fine title: Your histories, your successes, your quotations, your ideas to motivate us � and that one clicks on my picture, I left the former pictures. Therefore if one goes on the very first one, I just put airplane a picture with brand "Motivation" over and I did not say that it was me. Therefore it was a little as the pages where one not knows that this is the organizer.

Argancel : There had not your photo

Sébastien Coste : No. No photo, no link, because at that very moment already I had no blog, I had no site, I had nothing. There has advantages and inconveniences of not to put his photo.

For example there has a page where I uniformly will comment on. As I said it all on time I uniformly will comment on the quotations. One does not know that is the organizer. But every time that posts him a quotation, there has more or less between 600 and 1200 people that say than they like his quotation. It is huge! But one does not know that is the administrator. There has no photo of him. There has no link. There has no advertising.

In the head of the people you see at least that does not put any barrier. Because when posts you your photo, it is sure that for certain, your head maybe will not return him. Therefore me it is only my counsel, now the people done which they want. But at first, I would put myself not forward for at least to try to let the page climb a maximum. Then from the moment where you have a number in any case it is sure that that becomes exponential. For me that climbs of 500 by months, as I said it. Therefore I do not bother myself more too for that.

Which I wanted to specify also, is that in your title, do not put your name and your first one to name. Ca risks working, but very slowly and if you puts your name and your first one to name, that you connait to party your friends? It is necessary to try to have a really catchy title. Unless you are Mc Donald or that you are a really known brand. And even if you are known. If you universally are known as Mc Donald, there it is interesting to put your name. Otherwise it is really to try to find a title that will go to look for�

Argancel : More in comparison with an idea

Sébastien Coste : This is that. And then as one says in the sale, this is to be going to look for the pain, there where the people have poorly. You see it is for that that the pages "to the stupid one" work. For example "kisses in the neck", that works because that will look for the people emotions. Therefore it is necessary to avoid putting for example entitles it of your blog, otherwise you go maybe just to attract the people that know you already. You go to attract some others but very slowly. While with a title that hangs you will attract a lot more other unknown people.

Another small detail that I would like to signal: for those that already have a page and that already have their title, I saw that for those that have less than thirty fans, you are lucky in quotes, since you can change the title of your page. For the others, I read somewhere that that was going to arrive. I have no certainty, but I hope since even me I would like to change my title. My page works but she would have been a lot more quickly if I had had a catchy title.

I left a little in all the direction, I do not know if I replied to your last question?

Argancel : Yes completely. Now which I would have liked to know, is do you use the possibility to create events in Facebook?

Sébastien Coste : Yes but very few will say you. If for example, for the people that listen us, you have true events, it is interesting to put them. Now that can serve also to a something else: imagine as you create an ebook, as I did it there has not so a long time that that. You can create an event for your Ebook. On the other hand I counsel it once time in time, that is to say not all the weeks, and avoid doing the advertising on Facebook. Try a maximum on the other hand to put links that go towards your site or your blog. But for those that sell a lot of products, this is maybe not good to put all these products on the page. Because the people as I said it are not there for that. They are not there to buy when they are on Facebook.

An event, yes, it is great interesting. For example I have a that was for the launch of my program "Principles to succeed". I had done another some months ago of that. I sold as affiliate "teaching Them Secret". Therefore this is a casket DVD. I had created it same manner. And there you cannot invite for example the people that are on your page. You can post it on your page, and the people will put that they participate if they want. But you cannot invite them. Therefore that this is the inconveniences of a page. And here why I accept them in my private friends, because after, all those I can invite them for example this is the case here when one does an event, I all can invite them for the event.

And then what there is of interesting one is that them also can invite their friends for the events. Therefore here for the last one that did not produce itself, maybe one or two but I did not see the difference. On the other hand in the last one, there had someone that had more than 2 000 people in its contacts. And it invited all its contacts.

Argancel : There it is likable

Sébastien Coste : Yes that was very likable and then it has just does that as that. Now it is sure that if one has friends that want well to do it, one can ask them to do a little work there over. But at the same time I did not sell a lot of programs through Facebook. Facebook does not serve by to sell.

Argancel : Then exactly in comparison with your program. This is maybe the occasion for about it to speak a little. You can describe us how registers itself your program in comparison with your blog and your Facebook? Which is the content of your program and which report it has with your group?

Sébastien Coste : Briefly, I created a program of personal development. I associated myself with someone that said me that it needed for its customers of someone that could create him a program for exactly to have the good state of mind. Because him it sells a lot of products on internet. And it went counts that there in has a lot that stopped, because they abandon or that that walks not.

And then, yes there has techniques to arrive to have a good blog. As for example I received one great ebook This morning of Olive Tree Roland. I spoke a little the same thing that him for a page Facebook Fan, this is to be fascinated by what one does.

Me I created a program that really is centered purely personal development. Ca can serve as much for people that work on internet, as much for students. Even a mother to the home can to use it. This is really to have the good state of mind in life, to to be positive, to be fascinated, to find our passion in life and to be able to orient itself inside, set up itself objectives, and then attain them.

What I propose is a program in 13 weeks. The people receive an ebook, more a notebook of exercises, more the audio of the ebook than they can listen. Then the fourteenth week, they will receive the program to the suit more a small coaching personalized by email.

Therefore so there has people that that interest they can see it on my site internet. There has a band announces also, therefore this is Principles to succeed.

Argancel : Agreed therefore if you want to have the good state of mind to succeed, direction with Sébastien Coste, on his blog. There has a link towards his program.

I thank you for this interview with of very good counsels.

Sébastien Coste : Of nothing, and I wanted to specify so there has people that have questions, that they do not hesitate to put their commentaries underneath the item and that will do me really pleasure to come there to reply.

Argancel : Agreed very well. One maybe will conclude there. Therefore I say you to very soon Sébastien.

Sébastien Coste : Ok, in any case I thank you a lot of to have given me the possibility to divide my experience in comparison with Facebook. And then I hope that that will be able to help a lot of people for their personal page. Therefore here thank you a lot Alexander.

Argancel : And thank you to you. Bye bye.

Sébastien Coste : Thank you. Good day!

Words keys:facebook, marketing, motivation, success

Similar items (in theory) :
A year ago on THIS FLASH! – July 2008
Better vows 2011
Interviewed by Guillaume of ITSELF améliorer.com
Interview with Dad Blogueur
Interview with Sébastien Night, coach in enticement (2E left)